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Voodoo

Influencer Content Marketing

User Generated Content for Ad Monetization

Date

June 2023 - August 2024

📍 Paris, France

Skills

Influencer Marketing & UGC

Integrated UGC content into performance-driven ads to boost engagement and monetization

Content Marketing Briefs

Coordinating the end-to-end execution of marketing initiatives across platforms and teams

Content Curation & Strategy

Planning and developing compelling content tailored to audience behavior and brand goals

Digital Brand Management

Shaping the brand's online identity through consistent social media and visual storytelling

Social Media Trend Monitoring

Staying ahead of digital trends to inspire timely and relevant campaign ideas

Cross-Functional Collaboration

Worked closely with teams across creative, analytics and partnerships to deliver cohesive results

Responsibilities & Tasks

  • Developed and managed creative briefs for influencer campaigns
  • Integrated UGC content into performance ads, optimizing for installs & engagement.
  • Analyzed campaign metrics using TikTok Analytics & Meta Business to inform strategy.
  • Maintained creator database, benchmarked influencer performance, and supported partnership negotiations.
  • Tracked digital trends to support the launch of creator challenges & content experiments.
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