Student Consulting Projects
These consulting projects were developed for real luxury and lifestyle brands as part of my MSc in Luxury Management & Innovation. While conceptual in nature, each project blends strategic insight, brand storytelling, and customer experience design, demonstrating student-driven innovation for real-world brand challenges.
Skills
Luxury Brand Marketing
Crafting aspirational brand experiences that resonate with high-end consumers across touchpoints
Brand Management
Building and maintaining strong brand identities that drive loyalty and market differentiation
Creative Strategy Development
Designing innovative, story-driven strategies to elevate brand presence and emotional impact
Digital Storytelling
Blending narrative techniques with digital tools to create engaging and immersive brand content
Customer Experience Design
Shaping seamless and personalized journeys that meet the expectations of luxury clientele
Innovation Management
Driving new value through trend analysis, creative ideation, and future-focused business solutions